Coronavirus and e-commerce: It’s complicated

While online shopping may benefit in the short term, supply chain issues and uncertain consumer demand could dampen the e-commerce outlook. The assumption that Coronavirus, social distancing and staying home will boost e-commerce is widely held among digital marketing experts. However, early findings suggest the reality will be somewhat more complicated. Early evidence of increased online sales. Preliminary data from Quantum Metric show that e-commerce associated with selected “Brick and Mortar retailers … saw an average revenue weekly growth rate increase of 52% [...]

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5 Reasons Why Businesses Will Embrace Blockchain in 2020

While most associate blockchain technology with the volatile nature of Bitcoin and other cryptocurrencies, large corporations are making massive investments towards applying the technology to their businesses. Several large companies are leading the charge in leveraging the multitude of benefits that lie beyond crypto. Within just the last few years, industries from insurance to finance, social media to local government, and everything in between have found ways to utilize the power behind blockchain! Here are the 5 ways that businesses are [...]

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What is artificial intelligence? From Sci-Fi right into your business plan

When will machines be more intelligent that us? How is AI helpful? There are so many questions and so much misunderstanding around artificial intelligence. The following article gives a comprehensive explanation of AI and related concepts. Hollywood movies and science fiction novels have caused many to fear the rise of machines resulting from the overdevelopment of artificial intelligence. Elon Musk says, that AI is our biggest existential threat. Stephen Hawking fears that machines can become Earth’s dominant life form and replace humans. Mark Zuckerberg defends artificial [...]

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Half the Web Is Now Encrypted. That Makes Everyone Safer

Computer security news is usually pretty dismal, from malware crippling the web to ransomware taking down hospitals. But the web is getting safer in an important way. Today the average volume of encrypted internet traffic finally surpassed the average volume of unencrypted traffic, according to Mozilla, the company behind the popular Firefox web browser. That means when you visit a website, you’re now more likely than not to see a little green lock right next to its address. That little [...]

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Top 20 of cross-border marketplaces from Europe

The total cross-border market of European-owned marketplaces represents a turnover of 9 billion euros. This corresponds to a fifth of what’s generated by all cross-border marketplaces in Europe, with Amazon generating 28 billion euros. Here’s the top 20. Amazon is the biggest marketplace in Europe, but when we look at just the European-owned marketplaces, Zalando is number one. The top five is dominated by UK players, as Fruugo, Asos and Farfetch take up the second, third and fourth place. The top five is [...]

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Scraping public data from a website probably isn’t hacking, says court

Scraping data from a website likely doesn’t violate anti-hacking laws as long as the data is public, a US court has concluded. Yesterday, the Ninth Circuit Court of Appeals said LinkedIn probably couldn’t tell an analytics company to stop pulling profile information from its platform. LinkedIn had sent the company, HiQ, a cease-and-desist letter — which has been enough to declare companies “unauthorized” in earlier cases. Here, however, the court ruled that LinkedIn couldn’t use anti-hacking rules to control [...]

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Why Responsive Design is Important and Google Approved

What is a responsive website? A responsive website changes the layout to offer an experience based on the device being used, especially ideal for mobile viewing. A mobile responsive website includes design elements such as: Readable text without requiring zoom Adequate space for tap targets No horizontal scrolling Did you know the number of smartphone users internationally surpassed 2 billion in 2016? Websites not optimized for all these smaller screens can experience a decline in their search engine rankings. Meaning, they are not getting found online. It’s true [...]

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How to improve a website’s Google ranking

SEO tips and tricks to increase your traffic Search Engine Optimization (SEO) is becoming more and more important to every site.  Historically, some of the techniques used have given SEO a bad name, but there are several simple ways to ensure your site benefits from natural search results. Search can be classified as either organic (natural) or paid. Organic (natural) results are those that occur naturally in search engine results pages (SERPS) and high results depend on both the technical construction [...]

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How Google Collects Data to Personalize Ads

Google is not just the largest search engine, with billions of queries each month. It also powers a large portion of the internet’s display ads through the Google Display Network. According to SEMrush, the Google Display Network: Serves ads across roughly 2 million websites and 650,000 apps. Includes 65 of Comscore’s top 100 sites. Reaches 210 million unique monthly U.S. users and 90 percent of global internet users. Those are astounding numbers. But how does Google know which ads to serve you? In this [...]

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7 Website Redesign Tips for Better Results

1.Mobile – Friendliness and Speed: Smartphones are increasingly becoming the devices of choice for viewing websites. About 50% of the local searches are started on a smartphone. The smaller screens are the norm now and the website design and content placement must be aligned to that. Speed is the other facet of mobile viewing and it applies equally to the desktop version too. A website must load under 3s to maximize conversions. This is a sum total of the [...]

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