While online shopping may benefit in the short term, supply chain issues and uncertain consumer demand could dampen the e-commerce outlook. The assumption that Coronavirus, social distancing and staying home will boost e-commerce is widely held among digital marketing experts. However, early findings suggest the reality will be somewhat more complicated. Early evidence of increased online sales. Preliminary data from Quantum Metric show that e-commerce associated with selected “Brick and Mortar retailers … saw an average revenue weekly growth rate increase of 52% [...]
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