How Google Collects Data to Personalize Ads

Google is not just the largest search engine, with billions of queries each month. It also powers a large portion of the internet’s display ads through the Google Display Network. According to SEMrush, the Google Display Network: Serves ads across roughly 2 million websites and 650,000 apps. Includes 65 of Comscore’s top 100 sites. Reaches 210 million unique monthly U.S. users and 90 percent of global internet users. Those are astounding numbers. But how does Google know which ads to serve you? In this [...]

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7 Website Redesign Tips for Better Results

1.Mobile – Friendliness and Speed: Smartphones are increasingly becoming the devices of choice for viewing websites. About 50% of the local searches are started on a smartphone. The smaller screens are the norm now and the website design and content placement must be aligned to that. Speed is the other facet of mobile viewing and it applies equally to the desktop version too. A website must load under 3s to maximize conversions. This is a sum total of the [...]

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EU Online Dispute Resolution Platform 2013/11/EU

If you are an “online trader” who sells goods, services or digital content to consumers online or who operates an online marketplace, you will need to make changes to your website, and in some cases to your contractual terms, when the new EU Online Dispute Resolution Platform for cross-border consumer claims becomes available for use by traders and consumers. What is it? The Alternative Dispute Resolution for Consumer Disputes (Amendment) Regulations 2015 (the Regulations) introduce to the UK the European Commission’s [...]

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