How Google Collects Data to Personalize Ads

Google is not just the largest search engine, with billions of queries each month. It also powers a large portion of the internet’s display ads through the Google Display Network. According to SEMrush, the Google Display Network: Serves ads across roughly 2 million websites and 650,000 apps. Includes 65 of Comscore’s top 100 sites. Reaches 210 million unique monthly U.S. users and 90 percent of global internet users. Those are astounding numbers. But how does Google know which ads to serve you? In this [...]

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