Business to Business (B2B)

Business To Business – “B2B” – refers to cooperation between two businesses rather than to cooperation between a business and an individual consumer. Transactions at the wholesale level are usually business-to-business while those at the retail level are most often business-to-consumer (B2C).

B2B transactions are significantly higher than business-to-consumer activities because businesses are more likely to purchase higher priced goods and services and purchase more of them than consumers are.

Selling B2B is a variety of things, including:

  • Wholesale
  • Distribution relationships with large or chain retailers
  • Selling to organizations (schools, businesses, nonprofits)
  • Supplier selling to resellers

Now with ISTOTOPOS Web Solutions, you do not need a separate ecommerce site in order to sell to your B2B customers, one platform does it all. You can increase your response speed to a potential or existing customer is today’s goal of quality of service. If you ignore it, you’ll lose business or stay behind competition.

Our eCommerce platform allows:

Customer Groups

  • Show products not available to the not-logged in audience (consumers)
  • Hide products the specific customer groups might not be interested in

Coupons & Discounts

  • Create discount and promotions to specific customer groups
  • Reward specific customers by rewarding them with additional discounts after a pre-agreed quantity or net value goal

Price Lists

  • Give B2B customers a B2C level experience with custom pricing at the SKU level for specific customer groups
  • Take control of bulk pricing with customization down to the SKU level for individual customers or customer groups