Business to Business (B2B)

Business To Business – “B2B” – refers to cooperation between two businesses rather than to cooperation between a business and an individual consumer. Transactions at the wholesale level are usually business-to-business while those at the retail level are most often business-to-consumer (B2C).

B2B transactions are significantly higher than business-to-consumer activities because businesses are more likely to purchase higher priced goods and services and purchase more of them than consumers are.

Selling B2B is a variety of things, including:

Wholesale
Distribution relationships with large or chain retailers
Selling to organizations (schools, businesses, nonprofits)
Supplier selling to resellers

Now with ISTOTOPOS Web Solutions, you do not need a separate ecommerce site in order to sell to your B2B customers, one platform does it all. You can increase your response speed to a potential or existing customer is today’s goal of quality of service. If you ignore it, you’ll lose business or stay behind competition.

Our eCommerce platform allows:

Customer Groups

Show products not available to the not-logged in audience (consumers)
Hide products the specific customer groups might not be interested in

Coupons & Discounts

Create discount and promotions to specific customer groups
Reward specific customers by rewarding them with additional discounts after a pre-agreed quantity or net value goal

Price Lists

Give B2B customers a B2C level experience with custom pricing at the SKU level for specific customer groups
Take control of bulk pricing with customization down to the SKU level for individual customers or customer groups