How to improve a website’s Google ranking

SEO tips and tricks to increase your traffic Search Engine Optimization (SEO) is becoming more and more important to every site.  Historically, some of the techniques used have given SEO a bad name, but there are several simple ways to ensure your site benefits from natural search results. Search can be classified as either organic (natural) or paid. Organic (natural) results are those that occur naturally in search engine results pages (SERPS) and high results depend on both the technical construction [...]

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How Google Collects Data to Personalize Ads

Google is not just the largest search engine, with billions of queries each month. It also powers a large portion of the internet’s display ads through the Google Display Network. According to SEMrush, the Google Display Network: Serves ads across roughly 2 million websites and 650,000 apps. Includes 65 of Comscore’s top 100 sites. Reaches 210 million unique monthly U.S. users and 90 percent of global internet users. Those are astounding numbers. But how does Google know which ads to serve you? In this [...]

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