Top 20 of cross-border marketplaces from Europe

The total cross-border market of European-owned marketplaces represents a turnover of 9 billion euros. This corresponds to a fifth of what’s generated by all cross-border marketplaces in Europe, with Amazon generating 28 billion euros. Here’s the top 20. Amazon is the biggest marketplace in Europe, but when we look at just the European-owned marketplaces, Zalando is number one. The top five is dominated by UK players, as Fruugo, Asos and Farfetch take up the second, third and fourth place. The top five is [...]

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Scraping public data from a website probably isn’t hacking, says court

Scraping data from a website likely doesn’t violate anti-hacking laws as long as the data is public, a US court has concluded. Yesterday, the Ninth Circuit Court of Appeals said LinkedIn probably couldn’t tell an analytics company to stop pulling profile information from its platform. LinkedIn had sent the company, HiQ, a cease-and-desist letter — which has been enough to declare companies “unauthorized” in earlier cases. Here, however, the court ruled that LinkedIn couldn’t use anti-hacking rules to control [...]

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Why Responsive Design is Important and Google Approved

What is a responsive website? A responsive website changes the layout to offer an experience based on the device being used, especially ideal for mobile viewing. A mobile responsive website includes design elements such as: Readable text without requiring zoom Adequate space for tap targets No horizontal scrolling Did you know the number of smartphone users internationally surpassed 2 billion in 2016? Websites not optimized for all these smaller screens can experience a decline in their search engine rankings. Meaning, they are not getting found online. It’s true [...]

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How to improve a website’s Google ranking

SEO tips and tricks to increase your traffic Search Engine Optimization (SEO) is becoming more and more important to every site.  Historically, some of the techniques used have given SEO a bad name, but there are several simple ways to ensure your site benefits from natural search results. Search can be classified as either organic (natural) or paid. Organic (natural) results are those that occur naturally in search engine results pages (SERPS) and high results depend on both the technical construction [...]

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How Google Collects Data to Personalize Ads

Google is not just the largest search engine, with billions of queries each month. It also powers a large portion of the internet’s display ads through the Google Display Network. According to SEMrush, the Google Display Network: Serves ads across roughly 2 million websites and 650,000 apps. Includes 65 of Comscore’s top 100 sites. Reaches 210 million unique monthly U.S. users and 90 percent of global internet users. Those are astounding numbers. But how does Google know which ads to serve you? In this [...]

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7 Website Redesign Tips for Better Results

1.Mobile – Friendliness and Speed: Smartphones are increasingly becoming the devices of choice for viewing websites. About 50% of the local searches are started on a smartphone. The smaller screens are the norm now and the website design and content placement must be aligned to that. Speed is the other facet of mobile viewing and it applies equally to the desktop version too. A website must load under 3s to maximize conversions. This is a sum total of the [...]

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EU Online Dispute Resolution Platform 2013/11/EU

If you are an “online trader” who sells goods, services or digital content to consumers online or who operates an online marketplace, you will need to make changes to your website, and in some cases to your contractual terms, when the new EU Online Dispute Resolution Platform for cross-border consumer claims becomes available for use by traders and consumers. What is it? The Alternative Dispute Resolution for Consumer Disputes (Amendment) Regulations 2015 (the Regulations) introduce to the UK the European Commission’s [...]

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Best CMS of 2019 – WordPress

Content plays a major role in the journey of building your online presence and brand. Without it, you’re going to struggle in today’s ruthless business world. In fact, digital marketing is arguably one of the most important areas of commerce, although it’s often neglected. To maximise your operation’s potential, you need a reliable content management system (CMS). You’ll find plenty of them out there, and they all allow you to create and manage your own content, website and blogs. But [...]

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5 Reasons Why You Should Still Be Advertising on Facebook

With social media platforms like Snapchat and Twitter growing in popularity, particularly among young people, you might think that advertising on Facebook is a waste of your time. But the fact is, that’s just not the case. Facebook is still among the world’s largest social media platforms, with billions of active users signing in monthly. So much more than a home for fake news and trolls, Facebook can put your business in front of an audience you’d have little hope of reaching otherwise. Here [...]

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Istotopos is looking for a WordPress Web Developer

Istotopos is looking for a professional WordPress Web Developer to join our team. Basically, we are looking for a geek that loves coding and has the ability to take over a project from start to the finish line to meet project requirements. Skill RequirementsAt least 2+ years experience with WordPress Design and Development including themes and plugins Strong communication skills, including writing and documentation and have the ability to work as part of a team Organized always helps, and the ability to [...]

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