Brand Association: Definition, Types, Examples & More
Brand Concept Maps: A Methodology for Identifying Brand Association Networks - Deborah Roedder John, Barbara Loken, Kyeongheui Kim, Alokparna Basu Monga, 2006
What is a Brand Association? A deep dive with examples - BMB
It's All About Who You Associate With: Leveraging Secondary Brand Association to Build Brand Equity - My WordPress
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Achieving positive brand association (with examples) | Canto
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