Nike Exploited Loopholes to Take Advantage of 2012 Olympic Games | Introduction to Mass Media
W+K London | 'quite good in bits': a review of 2012 at wieden + kennedy London
Ambushing the Olympics in Swoosh: Lessons from Nike's 2012 campaign
Find Your Greatness London Nike 2012 - Motivational - YouTube
Nike "Find Your Greatness" - Ape to Gentleman
Nike takes marketing gold with neon-yellow shoes
Green Park, London, UK. 29th July 2012. Nike use a 'sports' theme to coincide with the London 2012 Olympics. Accused of 'ambush' marketing the adverts were deemed not to have infringed their
nike's ambush marketing at the london 2012 games through the use of colour
Nike gets clever in latest example of Olympic ambush marketing - Portland Business Journal
CASE STUDY: Nike reaches 90% of all London adults - Nike and Sport Magazine
Not an Official Sponsor, Nike Still Gets More Attention Than Adidas at Olympics - Bloomberg
London 2012 Olympics will not take legal action over Nike ad campaign | Advertising | The Guardian
Olympics 2012: Nike plots ambush ad campaign | Marketing & PR | The Guardian
NIKE Greatness | The Work | Production Company | Creative Services | ManaMedia
PDF) Ambush marketing:: Nike and the London 2012 Olympic Games
W+K London | new Nike campaign: how will you #makeitcount in 2012?
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How Nike outplayed Adidas in London Olympics 2012 | Nike vs Adidas | Business Case Studies - YouTube
Nike takes marketing gold with neon-yellow shoes
London 2012: Nike's Volt shoes capture marketing gold | The Star
Olympics 2012: Nike plots ambush ad campaign | Marketing & PR | The Guardian
