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From an Idea to Nike: How Marketing Made Nike a Global Success: Sichol, Lowey Bundy, Jennings, C.S.: 9781328453631: Amazon.com: Books
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![NIKE – JUST DO IT! (Did they actually do it?!) [Group 52] | Marketing Management Blog](https://mpk732t22015.files.wordpress.com/2015/09/how-imc-works-at-nike.png "NIKE – JUST DO IT! (Did they actually do it?!) [Group 52] | Marketing Management Blog")
NIKE – JUST DO IT! (Did they actually do it?!) [Group 52] | Marketing Management Blog
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Nike's Marketing Strategy: You Should Be (Just) Doing it Too
