![Why Nike's Air Jordan sneakers are the shoes of 2020, breaking auction and revenue records as global business struggles | South China Morning Post Why Nike's Air Jordan sneakers are the shoes of 2020, breaking auction and revenue records as global business struggles | South China Morning Post](https://cdn.i-scmp.com/sites/default/files/styles/700x400/public/d8/images/methode/2020/11/19/6e3cfdc8-293c-11eb-bf26-f2b76f37a526_image_hires_172805.jpg?itok=7dK0jH_c&v=1605778098)
Why Nike's Air Jordan sneakers are the shoes of 2020, breaking auction and revenue records as global business struggles | South China Morning Post
![The 'holy grail' of sneakers: Michael Jordan's NBA Finals trainers are for sale – 6 pairs of Air Jordan shoes from the elite 'Dynasty Collection' are expected to sell for millions at The 'holy grail' of sneakers: Michael Jordan's NBA Finals trainers are for sale – 6 pairs of Air Jordan shoes from the elite 'Dynasty Collection' are expected to sell for millions at](https://cdn.i-scmp.com/sites/default/files/d8/images/canvas/2023/03/02/08670229-eb33-47fe-a064-f123c547ebe2_d7491f3d.jpg)
The 'holy grail' of sneakers: Michael Jordan's NBA Finals trainers are for sale – 6 pairs of Air Jordan shoes from the elite 'Dynasty Collection' are expected to sell for millions at
![VICE's 'One Man and His Shoes' documentary explores Nike's Air Jordan sneakers becoming cultural sensation VICE's 'One Man and His Shoes' documentary explores Nike's Air Jordan sneakers becoming cultural sensation VICE's 'One Man and His Shoes' documentary explores Nike's Air Jordan sneakers becoming cultural sensation VICE's 'One Man and His Shoes' documentary explores Nike's Air Jordan sneakers becoming cultural sensation](https://cdn1.thecomeback.com/wp-content/uploads/sites/94/2020/05/air_jordan1-832x447.png)