We started by playing Fifa. Now we've won £7m on esports
Twitter, Fox Sports Team On World Cup-Related Content – NewFronts – Deadline
Nike and Louis Vuitton Got Into Esports, Now Gaming Is Getting Bigger – Footwear News
Drinks, Tech, Cars, and Fashion: Non-Endemic Sponsor Recap for Q3 2019 – ARCHIVE - The Esports Observer
FIFA and EA Sports End Video Game Partnership - The New York Times
Nike goes big on Esports, releases first esports ad - Inside Sport India
Paris Saint-Germain eSports - FIFA Esports Wiki
Nike vs. Adidas... in FIFA 22! 👟 - YouTube
Nike embraces esports with 'League of Legends' sponsorship deal | Engadget
FIFA Organization NEO Signs Nike, Outfitter to Merchandising, Jersey Deals – ARCHIVE - The Esports Observer
2022 FIFA World Cup kit sponsors
Qatar 2022 World Cup commercial guide: Every team, every sponsor, every venue and all the major TV deals - SportsPro
The Rise of Esports: Sponsorship, Investment, & Fandom | Blinkfire Blog
Adidas move into Chinese esports market with Lyon EDG sponsorship - Inside World Football
Nike sponsors its first esports player
Which footballers are sponsored by Nike? Ronaldo, Mbappe, Lewandowski & list of brand's partners | Goal.com US
Nike joins Esports by launching new campaign | SportsMint Media
Four of top five brands associated with FIFA World Cup not official sponsors, claims report | The Sport Digest
World Cup marketing – DW – 06/12/2014
Nike's tournament spend exceeds $145m for Qatar 2022 - Sportcal
A guide to: Apparel brands in esports - Esports Insider
Nike Expands Global Esports Presence With T1 Partnership – ARCHIVE - The Esports Observer
Nike and Louis Vuitton Got Into Esports, Now Gaming Is Getting Bigger – Footwear News
FIFA 23: EA strikes deal with Nike & promises to expand license packages for EA Sports FC
