![How Adidas Recovered From Their Boston Marathon Marketing Blunder | by Your First 100k | Better Marketing How Adidas Recovered From Their Boston Marathon Marketing Blunder | by Your First 100k | Better Marketing](https://miro.medium.com/v2/resize:fit:800/0*22BWmHAfV4ZZl45K.jpg)
How Adidas Recovered From Their Boston Marathon Marketing Blunder | by Your First 100k | Better Marketing
![How Adidas Recovered From Their Boston Marathon Marketing Blunder | by Your First 100k | Better Marketing How Adidas Recovered From Their Boston Marathon Marketing Blunder | by Your First 100k | Better Marketing](https://miro.medium.com/v2/resize:fit:800/0*2arXstcxNkdmmnUK.jpg)
How Adidas Recovered From Their Boston Marathon Marketing Blunder | by Your First 100k | Better Marketing
![Adidas apologizes for email congratulating runners who 'survived' Boston Marathon - The Washington Post Adidas apologizes for email congratulating runners who 'survived' Boston Marathon - The Washington Post](https://www.washingtonpost.com/wp-apps/imrs.php?src=http://img.washingtonpost.com/rf/image_960w/2010-2019/Wires/Images/2017-04-18/AP/Boston_Marathon-05040.jpg&w=1440)
Adidas apologizes for email congratulating runners who 'survived' Boston Marathon - The Washington Post
![Robin Dich on Twitter: "My friend received this email from Adidas after the Boston Marathon... I don't know how an advertising team doesn't catch this. https://t.co/Fe16Z4Hnvq" / Twitter Robin Dich on Twitter: "My friend received this email from Adidas after the Boston Marathon... I don't know how an advertising team doesn't catch this. https://t.co/Fe16Z4Hnvq" / Twitter](https://pbs.twimg.com/media/C9tbuenUIAE4e3o.jpg)
Robin Dich on Twitter: "My friend received this email from Adidas after the Boston Marathon... I don't know how an advertising team doesn't catch this. https://t.co/Fe16Z4Hnvq" / Twitter
![How Adidas Recovered From Their Boston Marathon Marketing Blunder | by Your First 100k | Better Marketing How Adidas Recovered From Their Boston Marathon Marketing Blunder | by Your First 100k | Better Marketing](https://miro.medium.com/v2/resize:fit:800/0*XCYXHKx-qeZE0dKf.jpg)
How Adidas Recovered From Their Boston Marathon Marketing Blunder | by Your First 100k | Better Marketing
![kyle on Twitter: "Hey @adidas, I don't think this is the best subject line for an email...... https://t.co/aByzQDS1Bf" / Twitter kyle on Twitter: "Hey @adidas, I don't think this is the best subject line for an email...... https://t.co/aByzQDS1Bf" / Twitter](https://pbs.twimg.com/media/C9tY1BzXsAAYobf.jpg)